The lack of creativity of retail stores in displaying their products and their appropriate presentation to consumers is the core idea of this project. The project is based on presentation of a new way of displaying sneakers in a shoe store, so that the product stands out with its shape, is interesting to the customer and attracts him to enter the store. The inspiration for the form of the shelf came from the product it is supposed to present. There have been progress in the industry and changes in the way soles have been made so far to increase the efficiency of the sneaker itself. This new sole design is associated with softness and lightness, which are exactly the two things that the shelf itself represents.
Student: Milica Simovski
